Vendor(Curation) Registration Form

F&B VENDOR EVALUATION QUESTIONNAIRE

Please complete all sections accurately. Uploaded files should be clear and current (within the last 6 months where applicable). This questionnaire is used to evaluate your brand's suitability for participation in the event

GENERAL INFORMATION

Brand Name *

Company Name *

Your Name *

Phone Number

Your Email *

Website

Instagram Page *

F&B Offer

Liwa Festival

Liwa Village

Kayan Wellness Festival

MOTB

CONCEPT STRENGTH

How many items will be featured on your event menu? *

Fewer than 5 items

5–10 items

11–20 items

More than 20 items

Do you offer items exclusive to events? *

No — standard menu only

Occasionally — depending on the event

Often — we regularly adapt for events

Always — we create a dedicated event menu

Describe the visual presentation of products? *

Basic — functional, no special presentation

Standard — clean and consistent

Visually appealing — thoughtfully presented

Highly aesthetic — Instagrammable by design

Do you offer combo meals bundles or value sets *

Yes

BRAND PRESENCE

Active locations *

1 location

2–3 locations

4–6 locations

7 or more locations

Current Instagram follower *

Fewer than 5,000

5,000–20,000

20,000–100,000

100,000+

Classify your brand ownership *

Non-locally owned — foreign-owned or internationally headquartered

Franchise — operating under a licensed franchise model

Locally owned — UAE national or resident owner, independent brand

Homegrown — founded and built in the UAE, with strong local roots

COMMERCIAL PERFORMANCE

Estimated average daily revenue at events *

Below AED 5,000

AED 5,000–10,000

AED 10,000–20,000

AED 20,000 and above

Average transaction value per customer *

Below AED 25

AED 25–40

AED 41–60

AED 60 and above

Average number of orders processed per peak hour *

Fewer than 30 orders

30–60 orders

61–100 orders

More than 100 orders

Rate customer repeat purchase behavior *

Low — typically a single purchase per visit

Moderate — occasional repeat within the same event

High — customers frequently return

Very high — multiple purchases per visit is common

OPERATIONAL READINESS

Average preparation time per order *

More than 10 minutes

5–10 minutes

2–5 minutes

Under 2 minutes

High-volume events participated in

None

1–2 events

3–5 events

More than 5 events

Photo of your booth or event setup

PRICING AND ACCESSIBILITY

What is the lowest price point on your event menu

What is the highest price point on your event menu

Price range generates the highest volume of sales *

Below AED 20

AED 20–40

AED 40–60

AED 60 and above

EXPERIENCE AND ENGAGEMENT

Incorporate live preparation or interactive elements *

No — standard counter service

Limited — minor interactive elements

Yes — live preparation is part of the experience

Central to our concept — the experience is our product

Develop concepts or products

No — we use our standard offering

Sometimes — for select events

Often — we regularly develop event-specific concepts

Always — every event receives a tailored concept

Customers organically share your product on social

Rarely

Sometimes — a few posts per event

Often — consistent organic content generated

Very frequently — high-volume UGC at every event

Examples of event activations

CATEGORY AND DIFFERENTIATION

Category best describes your offering *

Coffee & specialty beverages

Desserts & sweet treats

Street food & casual bites

Health & wellness

Cultural & traditional cuisine

Other

Describe the competitive landscape

Highly competitive — many similar concepts exist

Moderately competitive — several comparable offerings

Low competition — few direct alternatives

Unique — no direct competitor in this space

Your concept overlap with typical festival food *

Significant overlap — common at most festivals

Some overlap — a few similar vendors usually present

Limited overlap — our concept stands out

Entirely unique — not typically seen at festivals

TRACK RECORD

How many events have you participated in *

None

1–2 events

3–5 events

More than 5 events

Highest daily revenue at single event

Below AED 5,000

AED 5,000–10,000

AED 10,000–20,000

AED 20,000 and above

Provide references from previous event *

Yes — references available upon request

SUSTAINABILITY AND PACKAGING

Type of packaging *

Single-use plastic — no eco alternative

Mixed — some eco, some non-eco materials

Mostly eco-friendly — paper, cardboard, or biodegradable

Fully sustainable — 100% compostable or reusable packaging

Waste reduction or disposal plan

No — no formal plan in place

Informal — we try to minimise but no system

Yes — we have basic waste separation practices

Yes — structured plan with designated disposal and sorting

Reusable or deposit-return

Under consideration

Yes — for select items

Yes — across all applicable items

Overall environmental responsibility *

Not a current priority

Aware but not yet acting

Actively improving practices

Core to our brand identity and operations

COLLAB READINESS

Cobranded activations or partnerships *

No — we prefer to operate independently

Open in principle — depends on the partner

Yes — we have done collabs before

Yes — collabs are a key part of our brand strategy

How many collaborative activations *

None

1 collab

2–3 collabs

4 or more collabs

Flexible adapt collab specific product

Not flexible — fixed menu only

Slightly flexible — minor adjustments possible

Flexible — can develop a collab item with notice

Very flexible — experienced in creating exclusive collab concepts

Past collabs cobranded products

Event-exclusive product in partnership

Possibly — open to discussion

Yes

Yes — and we have done this before

CONTENT AND VISUAL QUALITY

All submitted information may be verified with previous event organizers and partners. Providing inaccurate data may result in disqualification from the vendor selection process.

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